Wednesday, 17 December 2014

Social Media MarketingSocial Media Marketing is the most critical element, without any argument, to the success of your business. You can have a great business and produce great products, but if no one knows about it, then you ultimately become the world's best keep secret. To add to this, best kept secrets are only good when they are revealed and marketing does this.

That is why, advertising, promotions and marketing should be given utmost priority. Now this may sound self serving, but marketing and especially e-marketing (also known as social media marketing) is definitely a task that must be outsourced. Trying to perform these functions in-house rarely works. Everyone in-house is too close to the product or service being marketed. Plus, internal politics can often water down efforts. Outside perspective is a key for successful marketing. What a company thinks about its product may be very different than what consumers want or feel is important. Remember: Work that comes from in-house often belongs in the outhouse.

For 98% of companies, marketing is not part of your core competencies. It is not a revenue source and therefore is seen as another cost centre and not given the attention it deserves. Secondly, most SME companies will not hire the breadth of knowledge required to handle all of their marketing needs in house and if they do, it is EXPENSIVE!

The world of marketing is constantly evolving. Between changes in consumer attitudes & technological advancements, it has become more difficult to connect with our target audiences. An inbound marketing approach is the most effective way to generate leads, but it is a time consuming process. Outsourcing an integrated program (website marketing, SEO, social media marketing, email marketing and public relations) will ensure that your inbound efforts are getting done & managed properly.

Also, every company seems to have launched a blog of late with less than enviable results! Most efforts are thinly veiled sales pitches, the writing is not engaging, and rarely is the blog updated. If you truly wish to drive visitor loyalty; outsource your blog today! Entertain and inspire your visitors; do not try to sell them through the posting. If you do the job in engaging your visitors, they will soon enough explore your site!