That is why, advertising, promotions and marketing should be given utmost priority. Now this may sound self serving, but marketing and especially e-marketing (also known as social media marketing) is definitely a task that must be outsourced. Trying to perform these functions in-house rarely works. Everyone in-house is too close to the product or service being marketed. Plus, internal politics can often water down efforts. Outside perspective is a key for successful marketing. What a company thinks about its product may be very different than what consumers want or feel is important. Remember: Work that comes from in-house often belongs in the outhouse.
For 98% of companies, marketing is not part of your core competencies. It is not a revenue source and therefore is seen as another cost centre and not given the attention it deserves. Secondly, most SME companies will not hire the breadth of knowledge required to handle all of their marketing needs in house and if they do, it is EXPENSIVE!
The world of marketing is constantly evolving. Between changes in consumer attitudes & technological advancements, it has become more difficult to connect with our target audiences. An inbound marketing approach is the most effective way to generate leads, but it is a time consuming process. Outsourcing an integrated program (website marketing, SEO, social media marketing, email marketing and public relations) will ensure that your inbound efforts are getting done & managed properly.