That is why, advertising, promotions
and marketing should be given utmost priority. Now this may sound self serving,
but marketing and especially e-marketing (also known as social media marketing)
is definitely a task that must be outsourced. Trying to perform these functions
in-house rarely works. Everyone in-house is too close to the product or service
being marketed. Plus, internal politics can often water down efforts. Outside
perspective is a key for successful marketing. What a company thinks about its
product may be very different than what consumers want or feel is important.
Remember: Work that comes from in-house often belongs in the outhouse.
For 98% of companies, marketing is not
part of your core competencies. It is not a revenue source and therefore is
seen as another cost centre and not given the attention it deserves. Secondly,
most SME companies will not hire the breadth of knowledge required to handle
all of their marketing needs in house and if they do, it is EXPENSIVE!
The world of marketing is constantly
evolving. Between changes in consumer attitudes & technological
advancements, it has become more difficult to connect with our target
audiences. An inbound marketing approach is the most effective way to generate
leads, but it is a time consuming process. Outsourcing an integrated program
(website marketing, SEO, social media marketing, email marketing and public
relations) will ensure that your inbound efforts are getting done & managed
properly.